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erinn

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Posts: 15
Reply with quote  #1 
Imagine the double-take I did when I saw the 'dry cleaning' ad in a family-targeted magazine. The ad boldly claims that HFCS, "like all sugars, should be enjoyed in moderation as part of a balanced diet."

Advertising and marketing specialists are incredibly imaginative and very good with words - but sometimes, they come so close to the line between truth and fiction, what they've said might as well be a lie. This ad is an example of omission of truth; like Dee explained in the Plan-D book, the process of removing sugar from its original plant 'container' not only adds both harmful chemicals to the resulting substance, but also strips away the complimenting components (cellulose and minerals) from the sugar. As Jack Challem wrote for his article printed in The Nutrition Reporter, Fructose: Maybe Not So Natural...and Not So Safe:

Fructose accounts for only 5 to 7.7 percent of the wet weight of cherries,pears, bananas, grapes, and apples. That's about 5.5 to 8 teaspoons per pound of fresh fruit. There's even less fructose - 2 to 3 percent, or roughly 2 to 3 teaspoons per pound - in strawberries, blackberries, blueberries, oranges, and grapefruit.

In other words, there's 9-10 teaspoons (39-44 grams) of HFCS-based sugar in a 12 ounce can of Coke. That's MORE sugar than can be found a pound of fresh fruit!

In many ways, HFCS might be just as good as refined white sugar - that doesn't make either of them good for you.

Being lied to upsets me, and watching others get taken advantage of due to ignorance infuriates me. This ad was targeted at young mothers and fathers, who might be swayed by the surface statement of 'sugar is good for you' enough to make the choice to feed their children products containing HFCS and thus perpetuate the 'need' for processed sweeteners. Stuff like CRA's duplicitous HFCS ads are a breech of ethics so great, it's tantamount to con-artistry.

/soapbox
deemccaffrey

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Posts: 1,159
Reply with quote  #2 

Thanks for this Erinn.  I believe it is the food industry's main goal to take advantage of consumer ignorance about food and nutrition.  The worst part is that people believe it and "buy" the lies.


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Dee McCaffrey
http://www.processedfreeamerica.org
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